As a part of my freelance work, I got to work with another Beauty client - this time it was Pamela M Hair. Working with beauty clients is a great feeling because you know your work is helping someone directly. The client wanted a price guide and loyalty cards designed so they would be able to implement them into their salon and social media. Here's the final products!

As a part of designing brand identities, I always try to keep the style guide simple and easy to read to that if there was any printing to be done - the printing company can easily locate the colours, textures and fonts for the design. 

This is the Pamela M Hair price guide. 

The client gave me the logo and I worked from there. I pulled certain colours and textures from the logo and came up with this design. This price guide would be what the client sends to her own clients! 

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too) 

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Price guide - Instagram Story

As a beauty client, you'll always have so much information to put on your documents. As a designer, a lot of information can be your worst nightmare! This is why I extended out from the traditional price guide templates you see on Instagram and made a swipe version.

I think this helps keep your viewers engaged (the cool design and inviting colours helps too)

Loyalty card for Pamela M Hair

Similarly to the price guides, the colours and fonts I used were simple and warm. I wanted them to blend with the logo well enough to keep the logo at the forefront of the design. 

Loyalty card for Pamela M Hair

Similarly to the price guides, the colours and fonts I used were simple and warm. I wanted them to blend with the logo well enough to keep the logo at the forefront of the design. 

Loyalty card for Pamela M Hair

Similarly to the price guides, the colours and fonts I used were simple and warm. I wanted them to blend with the logo well enough to keep the logo at the forefront of the design. 


Mockups help clients gauge how well a design would work physically and in their hands or to their clients. It also helps me understand what needs to altered. 

(Royalty Free Mockup)

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